Wednesday, July 12, 2006
Wow was today a busy today. We finally released the 2006-07 schedule today but not before a lot of drama. The NHL offices were announcing the schedule at 2:30 which meant we needed a press release by 2:35 to send out locally. And as you can imagine this press release is extremely important. It states our ticket packages, games we are pushing hard and other interesting tidbits on breaking down the schedule. We had to get the schedule approved by the COO and by Mike Keenan's assistant. We got it done but just in time. Check out floridapanthers.com for the new schedule.
Also today I interviewed Ville Peltonen. I called him in Finland and we talked for a good 30 minutes on him coming to Florida, his goals, his personal life, etc. I'm going to get started on that 700-word story tomorrow. I get to interview Todd Bertuzzi tomorrow and hopefully I can get a hold of Ruslan Salei and Ari Vallin as well, but they are overseas and very hard to contact.
Around 5:30 we got Bertuzzi on ESPN radio in West Palm Beach and we had a conference call with all our beat writers giving them an opportunity to talk to head coach Jaques Martin about the announcement of the schedule.
Tomorrow is a HUGE HUGE day. We have a photo shoot at 4:30 with Bryan Allen, Todd Bertuzzi and Alex Auld, our players from the Luongo trade. After that, we have the Cats Cookout at the BankAtlantic Center where we have 1000 reservations of potential season ticket holders. They will have the chance to meet Auld, Allen and Bertuzzi. After that, we are running a press conference for the media to talk with the three players. Should be a busy afternoon. Welcome to the life of a sports PR Guy.